The Chefs
ANDRÉS FELIPE JIMÉNEZ
Managing director
IR Real Intelligence
More than 20 years of experience in the development of communication and marketing strategies based on design, experiential tactics and technological and playful developments applied to ATL campaigns, BTL actions, experiential marketing, endomarketing and media strategies.
With experience in companies such as Casa Editorial El Tiempo, DDB, JWT, Live Promotions and GLUE Colombia, he won 6 international awards at the FIP Festival in Argentina, including a Grand Prix, a Lápiz de Acero and a Nova award.
As part of the founding team of the newspaper ADN in Colombia and later, creative director at CEET, his brand portfolio included multiple brands, including Disney, Bavaria, Samsung, Pepsico, Grupo Aval, Nestlé, Alpina, Davivienda, Autogermana, among others.
In consulting, he worked with companies such as Harinera del Valle, Tecnoquímicas, and the Mayor's Office of Santiago de Cali. He has advised more than 100 SMEs directly or through academic, governmental, and non-governmental organization programs.
As a teacher, he created the syllabus for strategic advertising planning at ICESI University and was a member of the teaching team at the advertising faculty of Santiago de Cali University.
JOSÉ FERNANDO LLERAS
Director of Strategic Planning
IR Real Intelligence
More than 30 years planning, creating and implementing strategic and disruptive solutions in ATL campaigns, BTL actions, experiential marketing and endomarketing, within agencies such as McCann Erickson, MPC, Gómez Chica (TBWA), DDB, Live Promotions, GLUE Colombia and Logística 911, working with brands including Coca-Cola, Orbitel, Bayer, LG, Unilever, Alpina, Bavaria, Alianza Team, Colsubsidio, MTV, Credibanco Visa, Banco Caja Social, Purina and Nestlé.
As one of the pioneers of BTL in the country, it has more than 50 international awards at the FIP Festival in Argentina, 2 of them Grand Prix Absolute of the Festival, in addition to multiple industry awards such as the One Club Xerox Award of Colombia, 1 GOLD and 3 Runner Ups Cóndor Awards and 2 gold awards in the national advertising competition ELDORADO.
In consulting, he collaborated with clients such as the Hotel San Fernando Plaza Medellín, Coltanques, the municipality of Rionegro, the El Gran San Wholesale Shopping Center and the El Campín Cultural and Sports Center project (SENCIA).
As a teacher, he participated in institutions such as the Pontifical Javeriana University, the Gran Colombiano Polytechnic, the Medellín Institute of Arts, the Medellín Design College, the Pan-American University, and the University Foundation of Health Sciences.