CONNECTION

Hospitality Made In Faca

Positioning a boutique hotel as a strategic business solution.

The Challenge:

The Di Carbone Hotel & Gastro Bar in Facatativá needed to strengthen its positioning in the region in order to increase the average occupancy and use of restaurant services during the week.

The Solution:

We conducted a study on the hotel and gastronomic offerings in the region, as well as a mapping of consumption trends for hospitality services and the business environment, seeking to identify new opportunities to strengthen the hotel's portfolio.

The Recipe:

Strategic Intelligence & Market Positioning

Digital Audit: Conducted a comprehensive mapping and data mining of the hotel’s digital footprint to identify operational strengths and weaknesses.

Competitive Benchmarking: Analyzed the digital presence of regional hotels and restaurants to pinpoint specific opportunities for market differentiation.

Positioning Strategy: Profiled regional hospitality and dining offers to establish strategic brand differentials and commercial growth areas.

Corporate Market Research: Evaluated the regional business ecosystem to identify specific demands for transient lodging and strategic corporate meeting spaces.

Data Synthesis: Performed deep-dive cross-referencing of collected data to facilitate high-level strategic decision-making.

The Result:

Strategic Business Development & Operations

B2B Expansion: Developed a new corporate business vertical focused on private meeting rooms, key account lodging, and corporate events.

Brand Identity: Established the brand manifesto and communication guidelines centered on core market differentials.

Communication Strategy: Restructured the messaging framework around four strategic pillars: Gastronomy, Corporate Services, Special Events, and Boutique Hospitality.

Portfolio Engineering: Designed a new service portfolio and commercial offering to align with updated market positioning.

Talent Management: Managed the profiling, hiring, and training of the sales and marketing team to ensure precise plan execution.

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