PLANNING

Davivienda at SOFA

We connect the financial world with the "geek" world.

The Challenge:

Davivienda reserved a space to generate brand experiences at the SOFA Fair, a meeting of lovers all things technology, gaming, pop culture and cosplay related. The company wanted to build brand affinity in order to achieve better adoption levels for different banking services within this specific community.

The Solution:

We conducted a detailed analysis of the different audiences participating in the Fair, to propose experiences focused on each type of profile based on the intrinsic values of the "hobbyists" subsegment, connecting the spaces with specific services and benefits tailored to the gamer, cosplay and collectors community (comics, action figures, etc.).

The Recipe:

Strategic Experience Design & Audience IntelligenceAudience Psychographics: Conducted deep profiling of intrinsic values, emotional triggers, and demographic traits for each sub-segment attending the Fair.

User Journey Mapping: Structured a seamless journey connecting tailored experiences with the bank’s specific service portfolio.

Gamified Communications: Developed key messaging and contact point content using gamification to drive brand adoption and engagement.

Experiential Architecture: Mined ludic and experiential activities to align with banking services, integrated into a 360º ephemeral architectural design for conceptual and visual coherence.

Data Capture & Lifecycle: Engineered participation mechanics and data collection systems to enable long-term participant tracking and consumption behavior analysis.

The Result:

Impact & Performance Metrics

Increased Engagement: Achieved higher visitor and participation rates across all brand experiences compared to the previous year.

Lead Generation: Realized a significant growth in sweepstakes registrations driven by experiential activations.

Sentiment Optimization: Improved both the volume and quality of positive feedback from participants.

Digital Conversion: Generated a substantial surge in service activations via the Davivienda app, successfully bridging physical interaction with digital adoption.

Back to Projects