IR DRIVE-THRU
Let us answer your questions
(FAQ)
Q: What is your experience?
Our team leaders combine 30 years in strategic and creative development (ATL, BTL, marketing, and internal comms) for brands like Coca-Cola, Nestlé, Unilever, Alpina, and AB InVeb, with 20 years in art direction and market research and academic expertise in Marketing and in data analytics for brands like Disney, Axa, P&G, BMW and Adidas. The team holds multiple awards for creative and commercial effectiveness.
Q: Why are the rates so low?
Optimization. We combine years of professional experience with digital tools, data dashboards, and AI. This integration of technology and human analysis allows us to deliver high-quality, accurate results efficiently.
Q: How do you handle potential brand conflicts?
First, through strict confidentiality agreements. Second, by assigning conflicting projects to independent planners and analysts who have no physical or digital contact, all supervised by senior leads.
Q: How automated are your processes?
Automation criteria are verified by experienced leads, and every automated step is reviewed. While we use technology for efficiency, we maintain a human-centered approach.
Q: Why the price differences, especially for the DRIVE THRU service?
Long-term consultancy has strategic and operational requirements that differ from fast-response developments. However, we ensure the same level of accuracy and reliability for both short and long-term projects.
Q: Do you do everything with AI tools?
No. AI is a support tool with many limitations. We use human expertise and years of training to enhance and validate the output of these technologies.
Q: Why trust the human factor if AI could work alone?
AI often generates redundant or standardized information. The human factor provides intuition, experience, and the specific identity each project needs. Furthermore, marketing and communication are still human experiences, and should be made by and for the people.
Q: What are your sources for data mining?
We use global databases, audience and media consultants, public and private records, trend dashboards, and government or sector-specific organizations. We also utilize AI for data aggregation and our own archive of professional success cases.
If you have more questions or wish to acquire our services, please contact us.